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'Yes on LC' campaign seeks volunteers for phone bank

January 22, 2014|By Sara Cardine

With little more than one month left for voters to decide whether to renew a parcel tax to pay for La Cañada schools and programs, volunteers with the Yes on LC campaign are calling the community to spread the word about the upcoming mail-in ballot election.

The citizen-led parcel tax committee is accepting volunteers on a walk-in basis to participate in a phone bank at the Prudential Realty building, 827 Foothill Blvd., from 5 to 8 p.m. on Monday through Thursday. Callers are provided with voter lists and are encouraged to call friends and neighbors and in their school area.

School board Vice President Andrew Blumenfeld, a caller and the board’s liaison to the committee, says the main idea is to inform voters about the election and answer questions voters may have about LC, which asks parcel holders to pay an annual total of $450 per parcel over a seven-year period.

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“The whole goal here is to have as many conversations as possible to let people know about Measure LC and have voters be as informed as possible,” Blumenfeld said.

The ballot for Measure LC will reach voters’ mailboxes in February and must be received by the Los Angeles County Registrar by March 4. So far, no drop-off locations in town have been identified. A two-thirds vote is required for passage.

A feasibility study conducted last May indicated that an aggressive educational campaign would be required to ensure the parcel tax’s approval. To that end, callers are making sure the community is aware of the district’s economic situation and how a parcel tax will help maintain and improve local schools.

On Tuesday night, the Prudential Realty building was bustling with activity. Volunteers engaged in conversations could be seen from outside. Inside, offices were occupied by people busy at work. Among them were La Cañada Unified School District officials past and present, including Blumenfeld and former board members Susan Boyd, Cindy Wilcox and Jeanne Broberg.

Jinny Dalbeck, the committee’s calling coordinator and a former school board member, said so far efforts have been successful with volunteers averaging 25 to 30 phone calls an hour. One focus is letting people know the ballot they get in the mail is the only way to vote on the measure; another is informing them how greatly a parcel tax is needed.

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