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Piece of Mind: Get your place in The Sun

September 19, 2012|By Carol Cormaci

With the summer behind us, school, civic and social events around town are beginning to crowd the calendars of La Cañadans of all ages and descriptions. Our PTA leaders and their committee chairs are busy planning fundraising events, as are many other local clubs and nonprofit organizations.

So it's about time we revisit the concern that's surely burning in the minds of all newly assigned publicity chairmen in town: how to best use the community paper to get word out about an activity that's coming up.

All of our local organizations deserve the best publicity they can get. It's my hope to be of help to you in that endeavor.

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By the way, I think there should be a special reward for those who take on the job of getting the word out. Especially in the case of larger groups, it can be a challenge to gather all of the pertinent information from the many people involved in a project and then present it in one coherent press release that makes everyone happy. That's why I stand ready to lend a hand, if you need it.

I'll leave it to you to decide the structure of your press release, but if I might offer a suggestion: Be as concise as possible while providing us with the basics. We want to know who, what, where, when and why of an event. And, if admission fees are involved, we need the cost of tickets and information on how people might purchase them. Accurate spelling is a must, especially of names. It's also essential that we're given contact information for people we can speak to if we have questions.

Almost all of the press releases we receive today are emailed in (lcnews@valleysun.net), and that is the delivery method we prefer. If you walk something on hardcopy in the door (727 Foothill Blvd.) it might take a little longer for us to get it into our system.

We also welcome a photo to go with your release. Please be sure to identify everyone in it, from left to right. Again, spelling is of utmost importance. Don't wing it by guessing the spelling of the name of a person in your photo. Double-check it before giving it to the newspaper. And please let us know who should be given credit for that photo so that we can include it with our caption information.

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