St. Francis High School wants to replace its signboard with a new electronic model — a common sight at high schools in the region — but fitting the request into local regulations has the La Cañada Flintridge City Council divided.
The council decided Monday to launch an effort to rewrite city law to OK St. Francis' so-called e-reader board, despite concerns from two council members that allowing signs with a scrolling display of multicolored words and images might change the face of the city.
“I haven't seen an electronic reader board I like, ever,” said Councilwoman Laura Olhasso. “I think they're in direct opposition with what the city has been trying to do with the look and feel of Foothill Boulevard and the community.”
Current city law bans digital reader boards larger than 4 square feet, while the smallest of the boards St. Francis proposes is roughly 3 feet by 51/2 feet. According to a staff report, the standards for granting a variance are so strict that a proposal such as St. Francis' would have no chance of meeting them.