Most of us have been paying attention enough to know the damage that processed foods can cause. Not only do they wreak havoc on our digestive and immune systems, they add inches to the waistline, destabilize the delicate balance of hormones and raise cholesterol levels.
So we shop more carefully in order to eat a healthier diet. And as we dutifully meander through the grocery store trying to be selective, the game keeps changing. Food manufacturers know that we are getting smarter — they know because of what we buy. The whole foods movement is growing and folks are trying to make better choices.
Champing at the bit, manufacturers are right there, “helping” us decide what to buy with an arsenal of carefully selected marketing terms such as “light,” “healthy,” “new and improved” and my personal favorite, the overused and misconstrued “natural.” Even if a product is processed and packaged to last until the next ice age, if it says “natural,” we're more likely to buy it.