La Cañada Unified may soon venture into the world of hashtags and Mark Zuckerberg.
The district is assembling a public relations and communications committee that will explore using, among other mediums, Twitter, which uses hashtags, and Facebook, created by Zuckerberg, to communicate directly with its families — as well as the wider community.
“The whole purpose is just to make sure we have as many lines of communication as possible available to anyone who is interested in hearing from us or speaking to us,” said school board member Susan Boyd, who with fellow board member Andrew Blumenfeld will serve as co-chair.
Boyd proposed the committee in December, noting that in the past the board has largely relied on traditional forms of communication such as newspapers to deliver its message to the public.
The committee will include several administrators and teachers, as well as parents. It is expected to be in full operation by summer, although some communications might start as early as next month, Boyd said.