An attempt by Sprouts Farmers Market to convince the City Council that large, internally lit signage should be approved for the La Cañada store it plans to open next year was denied Monday.
Deborah Leone, representing Noble Signs, the firm creating the Sprouts signage, told the council that a recent Planning Commission ruling that requires Sprouts to decrease the size of its signs and switch them from channel lighting (as seen at the Vons store on Foothill Boulevard) to reverse-channel lighting (like signs used by Chico’s, across Oakwood Avenue from Vons) was unfair and would be counterproductive for the market. Leone also objected to the Planning Commissions suggestion that four smaller signs be eliminated from the plans.
“There are countless stores on which Sprouts has used their channel letters, they are tried and true to bring in the customer,” Noble said. “Their signage is trademarked, and technically you cannot change that.”