The run, a 5k starting in Memorial Park at 8:30 a.m., collects registration fees to fund community center programs and non-perishable food items for the Crescenta Valley Sheriff Station’s annual Holiday Food Drive.
Mills said that the low registration so far might be because the event changed names from Run For the Hungry to the current Thanksgiving Day Run and Food Drive, so residents might not be making the right connections.
“I think sometimes the issue is people aren’t really aware that it’s the Community Center that hosts the run,” said Mills. “So we’re still trying to work on branding and getting people to understand that by supporting the run and coming out, they’re actually supporting the Community Center.”
The support is needed, Mills said, which is why she’s hoping that the event sees as many day-of registrants — more than 600 — as it did last year.
“The run is really important, it’s our biggest fundraiser of the year, usually; we depend it basically to keep on our doors open,” said Mills. “And I guess these families really depend on our food, on our donations, so that’s why we ask every runner to bring at least one can, if not more.”
Deputy Jorge Valdivia of the Crescenta Valley Sheriff’s Station said that the food donations are a big help for the Sheriff Station’s Food Drive, which they hope will be able to provide food for more than 150 families this year. Valdivia said that station personnel would be out for the event to ensure public safety.