When it comes to creating an aesthetically pleasing image, Glendale artist Jeff Lawson is a pro. For more than 30 years, Lawson and his firm, Jeff Lawson Design, have created images and branding materials for commercial giants like American Honda, Yamaha Electronics and the Los Angeles Kings.
But only recently has Lawson begun to spread his wings as a creative artist. His work, a series of striking, digitally created posters mixed with digitized photos and paintings, now hangs in Penelope’s Café Books & Gallery in La Cañada and will remain there throughout August.
“When you put your heart and soul into something, and you like it, it’s always hard to put yourself out there,” Lawson said of his foray into art. “But at some point, you have to say, ‘I’m going to do what I feel I must do.’”
The posters were created in the style of giclée — from the French word “gicleur,” or nozzle, referring to the intricate, high-resolution ink-jet printer that produces the image onto a high-grade cotton paper or canvas. The pieces are all original creations, and the quality of the materials ensures an archival life span of at least 100 years.