The La Cañada Flintridge Country Club on Friday will tee off a new attempt to draw members into golfing with the official ribbon-cutting on a new practice facility.
Combining a fully-enclosed five-station tee area and practice green, the facility is unique in Los Angeles, with a price tag of more than $400,000 according to club General Manager Rick Adams.
Adams, who came to La Cañada after working as head golf pro at The Crosby in Rancho Santa Fe, said that the practice facility is a smart investment at a time when golf’s popularity among young people is waning, especially compared to rapidly growing extreme sports.
“It’s a great investment for the club,” said Adams. “We need to grow the game like we never have before.”
Anthony Jordan, membership director at the local country club, said that La Cañada Flintridge’s character as a family-centric neighborhood and the club’s family-friendly emphasis contributed to this desire to make golf more accessible through the practice facility.