In our paper's efforts to present both sides of the issue at a time when there was vociferous opposition to the project then on the table, we offended Olberz and his supporters. This was made very clear to me by the cold shoulder we received whenever we made an attempt to contact Olberz for a comment. No dice.
If we were not clearly in his corner, it seemed, he wanted nothing at all to do with us.
I really wanted a conversation with him, to get a true feeling for the man. It wasn't until after that iteration of the project was killed and a then-member of the City Council, Deborah Orlik, wrote an opinion piece on a related topic that I was given the opportunity for an interview. Olberz was said to be outraged by Orlik's piece and on a June morning 12 years ago I was summoned to a meeting with him to explain why she was allowed to write what she did.
I was a little nervous when I arrived in the plain office space Olberz occupied near Taylor's. Also joining us was Dennis Trausch, a Sport Chalet executive.
Trausch stayed on point, and on offense, throughout the hour-long meeting. His position was that we had done Olberz's La Cañada Properties — which owned all the land that now comprises the Town Center — wrong by giving Orlik a voice. My explanation that the council member was within her rights to offer an opinion fell on Trauch's deaf ears.
Within minutes, however, Olberz turned unexpectedly warm. It's not that he was suddenly shy about stating his case, but he seemed to decide that we had printed the piece without malice.
He opened up and candidly told me why he was so frustrated with the city and so stung by criticisms of the project.