We’re a nation of consumers. I am fascinated by the number of products that appeal to our senses because of their names. Names like “energy bar” or “sports drink.” The names alone suggest we may need them if we want to participate in sports or have energy.
But a closer look leaves me in awe of the power of marketing. With around 250 calories, 9 grams of fat and nearly 20 grams of sugar, some energy bars are surprisingly similar to a Snickers bar. But something about eating a candy bar in the afternoon is going to give me a whole lot more guilt than eating something called an energy bar.
We buy sports drinks thinking we need electrolytes, and for a high performance athlete, who has practiced vigorously for an hour or more, replacing fluids with electrolytes is a good idea. Electrolytes assist with rapid rehydration. It’s up to us to decide how important rapid hydration and the idea of a name is.