The Crescenta-Cañada YMCA set about reshaping its annual fundraising campaign and mission to promote living a healthy lifestyle this year.
It all came together Saturday with the Ride for the Y indoor cycling event on stationary exercise bikes, as donors got something back — a workout — from their monetary gift to the YMCA.
“It’s a new twist on fundraising for us,” said Kim Beattie, the YMCA of the Foothills’ director of development. “This is the first time we’ve done an event, instead of just making the personal reach out to our donors.”
The Crescenta-Cañada Y is still appealing to the community for donations over the phone and in person. This is just something a little extra this year, said Rosanne Malogolowkin, the executive director of the Crescenta-Cañada YMCA.
“[The cyclists] are being healthy, at the same time having fun and raising money for the Y. It kind of brings it all together,” said Malogolowkin, who came up with the idea for the event after seeing it put on by other organizations.