Sport Chalet is teaming up with Soles4Souls for the second time in two years to provide shoes to the victims of Japan’s earthquake and tsunami.
The pair first partnered up in January 2010 to collect shoes for the victims of the Haiti earthquake. Sport Chalet was approached by Soles4Souls again recently to help those impacted by Japan’s natural disaster.
This year’s collection begins Friday and ends on April 10. All 55 Sport Chalet locations, including La Cañada (2 Sport Chalet Drive), will offer customers a place to drop off their gently-worn pairs of shoes. All donations will directly support relief efforts.
“As we keep those affected by the tsunami in our thoughts, we cannot forget how important basic necessities — such as shoes — will be for our friends in Japan,” said Wayne Elsey, founder and CEO of Soles4Souls, in a press release.
Jacqueline Collard, Sport Chalet’s senior marketing manager, hopes this year’s response is similar to group’s previous experience.