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Thoughts from Dr. Joe: Memories of Turkish Taffy

March 02, 2011|By Joe Puglia

On many of the displays, Linda has written a brief history of the candy bar. French Chews began in 1890, Good and Plenty in 1893, Clark Bars in 1917 and Chuckles in 1921. The stories accompanying the candies are part of the fabric of America.

I overheard a customer remark, “This store is a blast from the past.” One man spoke of memories of being a boy working in his dad’s pharmacy in Oklahoma.

As Linda took me through the Montrose Candy Company she shared the stories of her customers and their connections to candy. “Everyone has a heartwarming story, and when they tell it they are happy. Stories create the relationships that build the store.”

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Linda intuitively understood the importance of story and how story connects the present to our past and creates a link to our future. She appeared very adept at making her customers feel at ease and leading them on a journey to the past.

Technology advances at an exponential rate. As a result, simplicity is often the first casualty. Today, there are fewer places we can go that are reminiscent of a simpler time. The Montrose Candy Company is such a place.

If you visit and don’t see what you want, Linda will order it, and when your special treat arrives, she’ll give you a call. Tell her you want to try some Turkish Taffy. It’s sheer pageantry!

JOE PUGLIA is a practicing counselor, a professor of education at Glendale Community College and a former officer in the Marines. Reach him at doctorjoe@ymail.com.

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