La Cañada Flintridge officials are renewing calls for increased driver-safety awareness with a campaign in February to spread the message through schools, churches and businesses.
Signs warning drivers to "Be Aware, Drive with Care" were placed throughout the La Cañada Flintridge late last year, developing a theme that members of an informal city traffic-safety committee will expand on using banners, yard signs and window stickers of similar design.
City traffic statistics in 2010, meanwhile, offer conflicting indicators of just how seriously local drivers are considering safer practices behind the wheel.
The 133 traffic collisions documented in the city during the first 11 months of last year represented a significant drop from the 169 recorded over the same period last year and the 202 logged January through November 2008 — reductions that officials credit to decreased speeds and traffic volumes.
But at the same time, Los Angeles County Sheriff's deputies issued tickets in 2010 to more than 600 La Cañada drivers who were illegally talking on, or texting from, cell phones while on the roadway, said Sheriff's Sgt. Mark Slater.