As a standout tennis player at the University of Southern California and the mother of two USC tennis players, Georgette Cooper is always looking for ways to support her alma mater. So when she found herself with a couple of loose rubies a few years ago, she had them fashioned into a necklace that played up the university's cardinal-and-gold colors.
"A lot of the moms thought they were so beautiful…Everyone kept wanting me to take them down to the jewelry mart [to get one made]," Cooper said.
Partnering with longtime friend and La Cañada resident Paulette Geragos, Cooper decided to harness the positive feedback. In 2007, they launched Bling by the Yard, a jewelry line that specializes in necklaces and bracelets featuring the colors of universities, colleges, fraternities and sororities.