A Willy Wonka-esque adventure is well underway somewhere off the Southern California coast.
Sport Chalet, in association with TUSA, Aqua Lung, Mares and Sea Pearls, has invited certified scuba divers to go searching for three gold bars, which are redeemable at any Sport Chalet.
Each bar doubles as a Sport Chalet gift card, with values of $5,000, $3,000 and $1,000.
This is Sport Chalet's first treasure hunt, and the La Cañada-based sporting goods chain plans to make it an annual event, said Jacqueline Collard, senior marketing manager. People have been waiting inside Sport Chalet stores to get first crack at the day's clue, and the company saw hits on its Internet social networking sites increase, she said.